Validation experiment
Does your business idea deserve your next six months?
In two weeks, we identify the assumptions that matter, validate them with focused experiments, and give you evidence for your next decision: build, pivot, keep testing, or walk away.
Start a 2-week validation sprintA two-week path from idea to evidence
1. Decide what must be true
We sharpen the customer, problem, offer, and price, then rank the assumptions that could make the idea fail.
2. Validate the assumptions that matter
We choose the cheapest credible experiments for the riskiest assumptions and help put them in front of real potential customers.
3. Make the next decision
We review the behavioral evidence against pre-agreed success and failure criteria in a final session, then identify the next move.
What you will have at the end
A decision-ready validation brief
Your customer, problem, offer, ranked assumptions, and the riskiest belief to test first, with specific build, pivot, keep-testing, and stop signals.
A live landing page and measurement setup
A custom experiment landing page with a domain, analytics, and payment collection when needed. It stays live for three months from launch and can be extended.
A practical route to real people
Scripts and templates for your experiment. For Validation Sprint customers, this can include a targeted prospect list when outreach is one of the selected tests.
The trade-off
What doing it yourself can cost
Your time with family and friends is already limited. Before you spend more of it building a side business, get evidence that the idea can make money. Setting up an equivalent validation effort yourself means defining the offer, building a landing page, connecting measurement, preparing validation experiments, and writing the outreach.
Plus the tools you pay for yourself
How much you save by doing it with us
About $1,300in estimated time and cash valueor30 hoursof family time.
Estimated from $1,500 of self-setup time plus at least $80 for a domain and 3 months of subscriptions, less the $299 Validation Sprint. The time value is an estimate, not cash you will spend.
Choose the support you need
| Included | Self-Serve Validation$99 | Validation Sprint$299 |
|---|---|---|
| Idea, customer, and offer analysis | ✓ | ✓ |
| Ranked assumptions and riskiest assumption | ✓ | ✓ |
| Experiment design with success and failure signals | ✓ | ✓ |
| Scripts and templates to run the experiment | ✓ | ✓ |
| Custom landing page, domain, and analytics for three months | ✓ | ✓ |
| AI-assisted results analysis and next-step recommendation | ✓ | ✓ |
| Hands-on experiment setup and tracking | — | ✓ |
| Potential-customer list when outreach is selected | — | ✓ |
| Human review, execution support, and final evidence session | — | ✓ |
Self-Serve Validation
USD 99.00
A ready-to-run validation brief, custom landing page, and measurement setup. You run the outreach and experiment using the scripts, templates, signals, and AI-assisted next-step guidance we provide.
2-Week Validation Sprint
USD 299.00
Everything in Self-Serve Validation, plus hands-on setup, help reaching real potential customers, support running focused experiments, and a final evidence session. Your custom landing page stays live for three months from launch and can be extended. This is help to reduce uncertainty, not a promise that an idea will be validated or profitable.
Want to do this on your own?
Purchase these guides to define what to test, run a focused experiment, and make your next decision from behavioral evidence.
Idea Validation Playbook
USD 10.00
A practical guide to define the customer, rank assumptions, choose the cheapest credible experiment, and make the next decision from behavioral evidence.
Product Value Playbook
USD 10.00
A practical guide to create a dead-simple experience, communicate value clearly, and give the right customers a reason to act.
Need to make sure the sprint fits your idea?
Request a short fit conversation before you buy. We will discuss the idea, the evidence you need, and whether a two-week sprint is the right next step.